factoring interest rates as a marketing tool
It is becoming increasingly common to see eye catching headlines in promotional material including such statements as “only 1% over Base Rate” or “an interest rate probably significantly lower than your overdraft” but headlines like that can be misleading as we hope to illustrate:-

|
Assumptions |
|
| Turnover | £750,000 pa |
| Average Debt Turn | 50 days |
| Base Rate | 4.5% |
|
Debts |
Funding |
Interest at |
Interest at |
|
Difference |
Difference |
|
Outstanding |
At 75% |
1% over Base |
2.5% over Base |
|
£ |
% of turnover |
|
|
|
|
|
|
|
|
|
£120,719
|
£90,539
|
£4,980
|
£6338 |
|
£1,358
|
0.18 % |
